Entrepreneurs often believe that a venture into the online retail world will require business acumen above any other skillset. However, as times are changing and online shopping is becoming the preferred way in which to purchase goods, an understanding of digital marketing and online business practice stands on equal footing.
While many entrepreneurs focus their time and attention on website design and social media marketing, they lose sight of other elements that are crucial in determining the success of an online business. These elements include, but are not limited to, a reliable and secure online payment gateway, a decent amount of authoritative content in the form of copy and multimedia, and a reliable and affordable courier. However, it is important to remember that, in order to sell merchandise, entrepreneurs need to ensure that customers are able to find their site through organic search visibility. If you’re wondering how to go about improving these figures, take a look at the tips below:
What does ‘organic search’ mean?
When familiarising oneself with the buzzwords of the digital marketing industry, it is important to ensure that you have a firm understanding of the different concepts. ‘Organic search’ is a search engine term that can be defined as the type of search results that are not influenced by a commercial relationship where money is paid to improve or boost the website. An example of organic search would be an individual who types a related phrase in Google’s search bar, and your site appears in the results as your content contains the search-relevant phases and keywords. There was no prompt by an add or banner to suggest that the individual should click on your site, they simply find their way to your site by themselves.
What affects organic search numbers?
Relevant keywords and phrases, and authoritative content are two of the biggest influencers when it comes to organic search numbers. Due to the way in which Google ranks a website, keywords and epic content should be at the top of any entrepreneur’s priority list. However, it is also important to determine what it is that your customers are looking for – what are their questions, queries and interests? Once you have identified the needs and wants of your customers, and have an understanding of their user and buying habits, you will have a better idea of how to boost your organic search results.
Do I need to include SEO into my content?
SEO involves the identification and consistent use of industry and product-related keywords in all content that is produced on your site. Apart from the necessity of technical SEO on the backend of your website, it is also important to ensure that you make use of keywords and search phrases in your copy. However, it is important to ensure that the use of these keywords is natural, that it makes sense and that you do not overuse the keywords in the content.
As you focus on improving your organic search results, it is important to ensure that you invest in a payment gateway that accepts a variety of financial institutions and allows customers to conduct safe and secure online payments. If you’re looking for more information on payment solutions, be sure to contact PayU today for a no-obligation quote.