Paid Online Advertising: What You Need To Know
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When it comes to making a success of your online enterprise, there are a few steps that should be taken over and above the implementation of a payment gateway, the creation of a user-friendly website, and offering up a number of products and services. Paid advertising is one of these steps, and an imperative one at that. However, before one can invest in paid advertising, it is important to ensure that you fully understand the terrain.

Did you know that, according to, the worldwide digital ad spend hit a whopping $137.53 billion in 2014, which accounts for one-quarter of the total media spend? This statistic reveals that brands and organisations are not practising frugality when it comes to spending money on advertising. If you’re looking for reasons to invest in paid advertising, here is what you need to know:

What is paid advertising?

Paid advertising is often labelled ‘paid channel marketing’ or PPC (pay-per-click), and is marketing on the premise that it drives increased rates of traffic to one’s site through careful and considered ad placement. The cost of the advertising is easily defined as through its alternative label of ‘PPC’ – the buyer only pays for the ads that receive clicks or ‘impressions’, which ultimately assists in reporting on how many customers clicked on a specific advert.  These ads can appear on a variety of digital channels – from Facebook to Google – and have shown significant increases in the traffic that is driven to a site.

What are the benefits?

Ultimately, the first and foremost benefit is that paid advertising drives traffic to your site by means of carefully placed ads. Not only does it drive traffic to your site but paid advertising also raises awareness of your site and your products, even if customers choose not to click on the ad. In essence, paid marketing assists aspiring online entrepreneurs to capitalise on a variety of marketing channels in an effort to turn clicks into conversions.

How does paid advertising contribute to my success?

If you have the budget, paid advertising can ensure that you increase the number of visitors that you draw to your site, and if your site offers customers what they want, the chances are high that you will be able to elevate your conversion rate too! It is important to remember the fact that PPC or paid advertising works hand-in-hand with the collateral that you already possess – which is why it is important to ensure that your payment gateway, website and products are all up to scratch before you invest in paid advertising.

In an effort to ensure that you make a success of your online enterprise, it is imperative that you have access to reliable information. Be sure to check out the PayU blog where you will find information on payment gateways that ensure secure payments and a variety of payment options, and tips on how to ensure the success of your online store.