“He’s making a list, he’s checking it twice, he’s gotta find out who is naughty or nice…” The festive season is upon us and consumers all over the world are starting to prepare for the festivities. Whether your customers celebrate Christmas, Bodhi Day, the Winter Solstice, Hanukkah or Yule, there is no denying that the festive season is one that brings friends and families together in celebration. Not only does this mean that more consumers will be spending their money, but also that they are looking for more convenient ways in which to get the festive season chores out of the way.
If you own or manage an eCommerce enterprise, the chances are high that you are preparing for an influx of shoppers over the period – you might have already seen an increase in your traffic as people try to get their shopping done and dusted ahead of time. In order to ensure that you’re able to cope with the increase in traffic, or simply ensure that you’re prepared for new customers, you will need to ensure that your online payment gateway is of the highest standard. Not only will this reassure customers that their confidential information is kept safe, but it will also ensure that they feel safe enough to return to your site again (and again).
There are also a number of other trends for which you will need to prepare your eCommerce site – the last thing that you would want is to lose out on business over the festive period. Take a look at the following online festive season buying trends for 2015:
Expect an Increase in Mobile Sales
As online shopping has become more popular, the demand requires that eCommerce sites are compatible and optimised for mobile devices. In order to ensure that your customers are able to shop form your site via their mobile phones or smart devices, you will need to ensure that your site is geared to accommodate them. This also means that your payment gateway needs to be able to accept an online payment that is made from a desktop or mobile device.
Social Commerce is a Thing (yes, really)
Do you have a Facebook account, Instagram page or YouTube Channel? This festive season, you might want to look into adding ‘buy’ buttons to your social platforms. Not only will this make shopping easier, but it is also more convenient for your shoppers. All that they will need to do is like, follow or subscribe to your pages, and when they see a product that is promoted, they simply need to click the ‘buy’ button. However, it is imperative (once again) that you ensure that you offer a service that guarantees secure payments, despite the purchase platform that is used.
Make it Personal
Although the idea behind eCommerce is to make money, this festive season will see an increase in the number of consumers who are looking for a personal experience as opposed to a business transaction. Not only do customers want to be reassured that they made the right decision, but they are also looking for reasons to trust and return to your site. Perhaps it’s time to start customising receipts that are sent via email – add the customer’s name, their purchase item and tell them that you’re grateful for their support. There has never been a more ideal time in which to get up close and personal with your customers!
If you’re thinking about your eCommerce site and feel that you need to relook your payment gateway, be sure to contact PayU today for a no-obligations quote. After all, you don’t want to miss out on all of the festive season spending!