It goes without saying that if you are to make a success of your online business, you need to learn the ins and outs of digital marketing and how it can benefit you. While organic SEO and social media are incredible tools that will enable you to draw customers to your website, another fundamental aspect of digital marketing – and one that is guaranteed to get you instant results – is that of paid advertising, and Google AdWords in particular. Below, we discuss the three main reasons as to why Google AdWords should form part of every online store’s digital marketing strategy.
You Choose Your Budget
There are no fixed costs associated with Google AdWords. Seeing as though it works predominantly on a cost-per-click basis (and the cost is determined by the particular keywords for which you want your ad to rank), it is up to you to decide on a daily budget limit to suit your goals and expectations. You can opt to spend as little or as much as you wish, and can change your daily budget limit whenever and as often as you see fit.
Simple, Effective Targeting
As long as you have done thorough research on your target market and their online habits, you will be able to make every cent count by utilising the Google AdWords targeting tools. You have the option to target your ads by location, language, and browser device. Along with this, you may also choose to make your ads active only at specific times during the day or night.
It’s Easy to Measure Your ROI
One thing that makes paid advertising stand out in the digital realm is the fact that ROI is easily measured with regard to every aspect of your campaign. You will be able to gain access to a number of helpful metrics from click-through-rates and number of impressions to conversion rates and more.
When used strategically, Google AdWords can provide you with a cost-effective, simple way in which to attract new customers to your store and improve your monthly bottom line. However, while paid advertising will indeed attract new, potential customers to your website, it is ultimately your job to ensure that they stick around and eventually make a conversion. The number one reason why many online shoppers choose not to make a purchase is the fact that the particular online store in question does not offer a safety guarantee with regard to their financial and personal details. In order to avoid losing customers this way, you will need to invest in a reputable payment gateway that allows for safe and secure debit and credit card payments. For more information regarding these handy payment solutions, do not hesitate to get in touch with PayU.