You have picked the social networking sites your customers frequent most and have built a decent following. You engage and post, but are finding that it is taking up more time than you had bargained for to sustain your efforts.
Like most small business owners, you know that it’s important to use social media to stay in touch with customers, but cannot afford to hire someone full-time. Luckily, there are some solutions you can plug into, without getting hit in the pocket. They include:
This is a social media management tool that makes it easy and less time-consuming to manage several different social media accounts. You can log into a single Hootsuite dashboard to schedule posts and updates, instead of logging into multiple accounts and updating multiple pages. Hootsuite offers a free, pro and enterprise solution for managing unlimited social profiles, enhanced analytics, advanced message scheduling, Google Analytics and Facebook insights integration. You can also monitor mentions of your brand, your competition or industry specifics.
Tweetdeck’s features include scheduling tweets, customized searches, and even alerts to keep you up-to-date with the latest happenings. You can also track hashtags, events, topics, and view the social profiles of Twitter and Facebook users.
3. SOCIAL MENTION
Social Mention Is similar to Google Alerts but only monitors social media properties like Facebook, Twitter, YouTube, and various other social media sites. You can receive daily email alerts from these sources based on the likelihood of your brand being discussed on social media, the ratio of positive mentions over the negative mentions, the likelihood of individuals continuing to mention your brand and the reach of your brand. This tool keeps you abreast of what is going on with ease.
If you really want to dig deep and analyse your social presence and pinpoint where you can improve, SocialClout can really help you. The platform offers social media monitoring, keyword research, offers analytic reports, provides engagement tools, generates demographic reports and more. You can start out with the free account, and move on to the Starter, Value or Enterprise paid services to access more features.
Keeping your social media interactions fresh and consistent is possible and made much easier by using such useful tools.