12 Quick Tips to Improve Your eCommerce Site
man sitting in workshop looking at computer

The world of eCommerce is constantly evolving along with everything else online, so there’s ample room to improve and expand your website for the online consumer. With more and more people taking to the internet to fulfill their shopping needs, it’s important to keep up with your competitors and be as visible as possible. So how do you improve your site, and ultimately attract more consumers and increase your website traffic? How do you take your online business to the next level? Ensuring you have a secure eCommerce payment gateway is just one way. We look into this and other tips to help you do so.


1. Check your website links

Before you start to think about improving your site, make sure you’ve mastered all the basics first. Does your site have any broken links? Broken links can affect user experience, and you don’t want to frustrate your customers. Take some time to search through your site and fix any broken links. If you don’t have your own resident SEO staff member, consider running diagnostics on your link profile with a free or demo version of Ahrefs or Screaming Frog.


2. Ensure your site is responsive

Another basic to check is that your site is optimised for mobile, tablet and desktop, and can load quickly on each type of device. If users aren’t able to access your site on their device or it takes an unusually long time to load, chances are they’re going to leave it and potentially not come back. Consumers aren’t incredibly patient, and will press the back button if your site isn’t easy to use.


3. Assess the design of your eCommerce website

The phrase ‘less is more’, definitely rings true for an eCommerce site. If you haven’t got a simple design, you may want to look into purchasing one, particularly one that includes the ability to be converted into mobile format. A simple, clean design will look far more appealing to customers, and not detract from all your important products. Also, the more clogged up and busy your site looks, the less friendly and inviting it will feel.


4. Create content

If your site doesn’t have much in the way of content on it, it may be time to start a blog. While you may have attractive descriptions for your products, this won’t be enough to convince customers to buy them. Creating relevant, interesting and useful content is one very important way to connect with your customers and promote various products in a natural way.


5. Invest in site search

Customers should be able to navigate through your website easily in order to find what they’re looking for. If they can’t at the moment, it’s time to invest in good site search technology. Allowing users to filter their searches by selecting options such as size, colour, make, model etc. will help retain their attention on your site. If a customer cannot find what they want within a few clicks, they’re more than likely to leave.


6. Use high quality images

We live in a visual world and online shoppers rely heavily on images to make their mind up, as they cannot physically touch and see the product. A high quality image will make a product instantly more attractive to the eye. Along with a good image, you need to incorporate zoom functionalities as well as different angles of the product. Allowing the consumer to see the product close up, and from all its angles, allows them to get a better feel for the product in general.


7. Ensure your site allows customer reviews

Consumer reviews and ratings are seen as an essential resource when a user makes a purchasing decision. If your site doesn’t have this function, it’s time to look into it. Reviews are highly trusted, as they allow consumers to reveal their personal experiences with the product to newer customers. Although it opens your products up to bad reviews, it’s still better than no reviews at all.


8. Publish a privacy policy

Customers want to know how you’ll be using their information, and how serious you are about the safety of their information. Establishing this on your site, will increase your trustworthiness. Detail how a customer’s information is collected and used, that their information will not be sold or distributed, and give them the option to opt out of receiving promotional emails or newsletters.


9. Ensure you have a secure payment gateway

As an eCommerce website, you’ll need to give customers the option to pay by credit card. Customers will want to know that their information is safe and secure. If they are aware that your website has an eCommerce payment gateway that makes use of SSL encryption and 3D secure, they’re more likely to make the purchase. PayU offers both of these security features, without adding further steps or processes to your customer’s shopping experience.


10. Have a quick and simple checkout process

The checkout process can easily turn customers away if it involves filling in too much information. A clean and simple page or two is more than enough to ask someone to get through in order to purchase their items. If you’re unsure how simple your checkout process is, test it out for yourself and see whether it can be made any simpler or shorter with better shopping cart technology.


11. Be upfront about shipping costs and dates.

If a customer isn’t aware of all the shipping costs and estimated dates, they aren’t likely to be very happy if they get to the payment process and their costs are too high. Ensure all costs and delivery times are stipulated before they get to their final payment, this enhances the transparency between you and your customers and reduces the risk of bad reviews or complaints.


12. Publish a return policy

As it can be tricky buying a product online without being able to physically see it or try it out, customers like to know how they can return an item before they purchase it. Many consumers read return policies before making their purchase, therefore it will only enhance their experience if they can see your policy beforehand. Create a quick and simple to read policy, allowing your customers to understand what they’ll need to do in the event they need to return something.


Ultimately you can launch your eCommerce business to unforeseen heights, if you have the drive to keep working on it. Continue to read and learn about the latest trends in your market and the eCommerce industry, listen to what your customers like and enjoy, and you’ll continue to make a success of it. We hope that with these tips in mind, you’ll continue to improve your business and meet with success.